Our Story
Finding Inspiration in Every Turn
All Things Fatherhood began as a simple idea while our founder, Clay Roberts Jr., was writing his book Super Dad: My Journey into Fatherhood, the Child Support System, and the Lessons Learned. What started as a personal project to share his experiences as a father quickly evolved into something much bigger.
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Initially, Clay envisioned creating a media platform where fathers could share their personal stories, offering authentic perspectives on the highs and challenges of fatherhood. This idea led to the birth of All Things Fatherhood, a media company dedicated to interviewing dads and amplifying their voices.
Driven by a desire to dig deeper into the complexities of fatherhood, Clay took the next step and began filming the documentary Generational Fatherhood: A Candid Conversation. The project featured heartfelt discussions with fathers from different backgrounds, exploring their experiences and lessons learned over time. During filming, an unexpected suggestion came from the men in the documentary — they urged Clay to keep these discussions going.
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It was in that moment that the true vision for All Things Fatherhood was born.
Having just come through a difficult two-year custody battle that profoundly shaped his perspective on parenting and life, Clay realized the power and need for a supportive community for fathers. What began as a creative media venture evolved into a full-fledged nonprofit organization dedicated to providing spaces where fathers can connect, grow, and support one another.
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Today, All Things Fatherhood hosts peer-led meetings, educational workshops, and signature events like the Super Dad Awards, Spring Dad & Kids Mixer, and the annual Father's Day BBQ. We remain committed to celebrating, supporting, and elevating fathers, proving that even through life’s toughest challenges, something meaningful and impactful can be born.
Meet Our Founder
Clay Roberts Jr. — Founder & CEO of All Things Fatherhood Inc.
Clay Roberts Jr. is a passionate advocate for fatherhood, community engagement, and personal growth. With over a decade of customer service experience, five years in the food industry, and eight years as a subrogation specialist in the auto insurance sector, Clay brings a wealth of leadership, mentorship, and problem-solving skills to his work. He holds professional designations such as AINS and LPCS and served as President of the Black Student Union during his time at Alma College.
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Driven by his own journey as a father and his deep understanding of the challenges men face, Clay founded All Things Fatherhood Inc., a nonprofit organization dedicated to supporting and celebrating fathers. The organization provides peer-led meetings, educational workshops, mentorship programs, and signature events like the Super Dad Awards, Spring Dad & Kids Mixer, and the annual Father's Day BBQ. Clay also launched impactful initiatives such as the "Child Support 101" and "Health is Wealth" workshops, alongside community-building events like the Winter Ball and Turkey Giveaway.
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A storyteller at heart, Clay is the author of Super Dad: My Journey into Fatherhood, the Child Support System, and the Lessons Learned and the creator of Generational Fatherhood: A Candid Conversation, a documentary exploring the impact of fatherhood across generations.
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Clay’s vision for All Things Fatherhood includes expanding financial literacy programs, launching a mentorship program called Father Figures, and hosting conferences, seminars, and retreats to empower fathers. His work is fueled by the belief that vulnerability is a strength, and he strives to break down the stigma surrounding men's mental and emotional well-being.
Above all, Clay is a devoted husband and father to five amazing children — three biological and two bonus kids — including his creative and playful son, Ezeriah. He is a leader dedicated to building stronger families and communities through the power of fatherhood.
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